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15 common mistakes recruiters make and how to avoid them

Recruiting is an incredibly important part of any organization’s success.

As recruiters, we have a huge responsibility to ensure that we hire the best employees and build the strongest teams. Unfortunately, even the most experienced recruiters make mistakes from time to time. It's important to avoid common mistakes that can hinder your ability to effectively fill job openings and build a strong talent pipeline. In this blog post, we'll take a look at the top mistakes to avoid when working as a recruiter, and how you can avoid them to improve your performance and success.

Not understanding the role and requirements:

One of the biggest mistakes that recruiters make is not fully understanding the role and the requirements of the job they are trying to fill.

This can lead to a mismatch between the job and the candidates, which can result in a longer time to fill, a higher cost per hire, and a lower quality-of-hire. To avoid this mistake, make sure to thoroughly review the job description and the requirements of the role, and ask clarifying questions if necessary. Some specific issues to avoid include:

1. Not having a clear job description - One of the most common mistakes recruiters make when doing full cycle recruiting is not having a clear job description. Without a clear job description, recruiters are unable to accurately match job seekers with the right job opportunity. Additionally, a lack of clarity in the job description can lead to confusion and dissatisfaction among candidates. To avoid this mistake, it is important to develop a detailed job description that outlines the qualifications, job duties, and expectations of the role.

2. Focusing Too Much on the Job Description - While a detailed job description is important, it is also possible to veer too much in the other direction. When searching for the right candidate for a position, many recruiters get too caught up in the job description. While the job description should provide a good overview of the type of person you’re looking for, it should not be the only criteria used to make a hiring decision. The best recruiters look beyond the job description and assess each candidate’s skills and experience to determine whether they are the right fit.

Not engaging with the right candidates:

Another common mistake that recruiters make is not engaging with the right candidates for the job. This can happen when recruiters rely too heavily on job boards and other passive methods of recruitment, or when they are not targeting the right candidate pools. To avoid this mistake, try to actively engage with potential candidates through networking, referrals, and other proactive methods. You can also try to target specific groups of candidates, such as alumni of relevant schools or professionals in relevant organizations. Some specific issues to avoid include:

3. Not developing strategic relationships - Recruiters should strive to build relationships with potential candidates, industry experts and other organizations. Doing so will enable recruiters to tap into a larger talent pool.

4. Not utilizing Social Media effectively - Social media has become a powerful tool for recruiters and talent acquisition professionals. Utilizing social media can help recruiters reach a larger and more diverse pool of candidates, as well as build relationships with potential hires in advance of even a relevant job opportunity.

5. Not leveraging technology - In today’s digital world, technology is essential to successful recruiting. However, many recruiters are not leveraging the right technology to make the recruitment process faster and more efficient. Investing in the right recruitment tools and software can help you quickly identify the best candidates and streamline the hiring process. Recruiters should take advantage of the latest technology, e.g. tools like Hireflow, to reach out to candidates and maintain relationships with them over the long run.

Not managing the pipeline:

Recruiters must be adept at managing the pipeline of candidates. Doing so effectively can make the difference between success and failure in the recruitment process. The recruitment process can be long and arduous, and it's important to manage the pipeline of candidates in order to ensure that each stage of the process is completed efficiently. By managing the pipeline appropriately, recruiters can identify potential obstacles and take steps to address them before they become problems. Some specific issues to keep in mind:

6. Not having a good grasp on the candidate pool - Recruiters always need to be managing the candidate pool for any role. This means understanding whether they have enough candidates at each stage of the pipeline and keeping track of the skills, qualifications, experience and interest level of each candidate. Such an in depth knowledge of the pool is invaluable in making good recommendations to the hiring manager and calibrating their work effort.

7. Failing to Follow Up - One of the most common mistakes recruiters make is failing to follow up with candidates. After a job interview, it’s important to reach out to the applicant to let them know you’re still interested in them and to answer any questions they may have. Failing to follow up and keep them updated can give the impression that you’re not serious about the hiring process and can make it more difficult to find the right candidate.

8. Not having an efficient screening process - Without an efficient screening process, recruiters may end up wasting too much time with candidates who are ultimately not qualified for the job and do not make it through the process. To avoid this mistake, recruiters should have a structured screening process in place for their interview. This includes having the same call structure for the same role across all candidates as well as helping the hiring managers come up with a thorough but fast screening process. Nothing kills deals like time 😊

9. Not building deep relationships with candidates - By keeping track of the progress of each candidate, recruiters can provide feedback, advice, and support throughout the process. This helps to build trust and loyalty from the candidates, which can be invaluable in the long-term. Many recruiters want to invest the time to build a relationship only when the candidate reaches the offer stage - that never works. Building a relationship requires investing time from Day 1.

10. Not Taking Time to Research - When it comes to recruiting, it’s essential to take the time to research candidates. This means taking a look at their social media profiles, reading their blog posts, or even watching their online video interviews. This will help you get a better sense of their personality, values, and skills.

Forgetting the golden rule - Always Be Closing:

Focusing on candidate closing is important to recruiters because it is essential for them to be successful in filling open positions. Recruiting is an area where anything short of the candidate accepting the offer (and starting on time!) is failure. Recruiters need to be able to effectively communicate the value of the job and the company to the candidate, and convince them to accept the offer. Some key mistakes that recruiters make include:

11. Not having a good sales pitch - Recruiters need to be able to effectively communicate the value of the job and the company to the candidate. Without an effective sales pitch, recruiters will struggle to convince the candidate to accept the offer.

12. Not putting reasonable deadlines on offers - Recruiters should avoid rushing the candidate to make a decision. In general, recruiters should respect the candidate’s timeline and allow them to take the time they need to make the best decision for themselves. Rushing the candidate to make a decision can lead to them feeling pressured, which could ultimately result in them rejecting the offer. At the same time, leaving an offer completely open ended often doesn't work either as sometimes candidates need a little push to decide one way or the other.

13. Not investing time in candidates with offers - Recruiters often don't invest enough time explaining the exact details of the offer, not providing enough follow-up after the offer has been made, and not providing the candidate with enough information about the company and job. They should facilitate introductions to key folks in the company and anticipate and overcome likely objections.

Overall process:

In addition to the mistakes mentioned above, there are two others common mistakes to keep in mind.

14. Not providing a positive candidate experience - The candidate experience is an important factor in the success of the recruitment process, and a negative experience can lead to a negative Glassdoor review, lower candidate response rate, a lower job offer acceptance rate, and a higher turnover rate. To avoid this mistake, try to provide a positive candidate experience throughout the recruitment process, from the initial communication to the final decision. This can include providing regular updates on the status of the application, giving feedback to candidates who are not selected, and pushing hard to offer a competitive and attractive job offer.

15. Not tracking and measuring key metrics - Lastly, while recruiting is an art - it is also a data-driven science at the same time. Tracking and measuring key metrics can provide valuable insights into the effectiveness of your recruitment efforts. However, many recruiters fail to track and measure these metrics, which can prevent them from identifying areas for improvement and making data-driven decisions. To avoid this mistake, try to track and measure key metrics, such as time to fill, cost per hire, outbound emails per hire, response rate, and candidate satisfaction, and use this data to identify trends and opportunities for improvement.

Conclusion:

Hope you found the above list of common mistakes helpful as you keep improving as a recruiter. And remember - no matter what mistake you make today - tomorrow is another day and what matters is not the mistake you make but what you learn from it. Focus on constant improvement is the key! Good luck recruiting!

About Rocket

Rocket pairs talented recruiters with advanced AI to help companies hit their hiring goals and knows technology recruiting inside out. Rocket is headquartered in the heart of Silicon Valley but has recruiters all over the US & Canada serving the needs of our growing client base across engineering, product management, data science and more.

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